Ultra Sparks
Scope: Logo design / Brand identity
The Brief
Ultra Sparks wanted a logo that looked professional and trustworthy, while standing out from the crowded field of local electricians. The brand identity needed to feel bold and reliable while being instantly recognised by clients as approachable.
The Solution
A strong, shield-like mark featuring a dynamic lightning bolt, allowing it to be instantly recognisable as electrical while symbolising protection and reliability. The logomark is paired with a bold sans-serif wordmark that communicates confidence and professionalism.
The supporting colour palette combines a deep teal gradient with clean black and white, striking a balance between modern energy and approachability.
A clear “24/7 Call Out” feature reinforces accessibility and service-first values.
The Impact
The new identity ensures Ultra Sparks is both visible and memorable in a competitive market.
The brand now projects a modern, professional presence that inspires trust and positions them as approachable experts.
This cohesive look lays a strong foundation for growth across touchpoints including signage, uniforms, and digital platforms.